I'm writing this sitting on my couch after a tough commute home. This past weekend I moved from the Newton area to Downtown Lowell (20 miles away from Newton) in a bid to give myself some space and explore a new place. I've been here since Saturday and instantly felt at home. Why did I choose a place with such a tough commute?
That tough commute will only happen until tomorrow.
Almost three years ago (just shy a month), I did something I thought I'd never do. I voluntarily went to work for an agency. Not just any agency, SHIFT Communications is different. The people I knew at SHIFT before I started weren't typical, they were ballsy in their approach to PR and Marketing. Add in the the opportunity to work with my closest friend, Christopher Penn, on a day to day basis building one of the first Marketing Technology teams. Ultimately, for me, the choice to work at SHIFT was also a choice to find some space and stability.
The greatest thing I gained from my time at SHIFT is the ability to recognize my own value and smarts. Sometimes I have a tough time articulating those things, but I understand my abilities and skills better than ever. My accomplishments at SHIFT include working with CP to grow the team from 2 to 6, growing revenue from $100,000 to $1+ Million, and taking the lead on the creation of a Marketing Technology training program for all staff.
I want to extend a few last kudos for my SHIFT team: I'm thankful to Chris for believing me the best person for the job (and Todd Defren's belief in Chris and our abilities together), to Amy Lyons for her steady encouragement and advice, and to Derek Lyons for his willingness to see where our Integrated journey took us. To Amanda Grinavich for coming along for the ride in the early days and making it easy to have a right hand. To Matt Trocchio for being a steady ship in choppy seas and geeking out with me on all things GoT. To Katie McGraw-Paul for being such a wonderful sounding board, a great friend I'm lucky to have, and bringing a brilliant light/girl into my world to shower with love.
Why the change?
Almost a year ago, I was in a car accident. It was serious, but it could have been worse. This resulted in a mental kick in the pants plus personality shift for me. I embraced who I am to a greater degree than ever before. Some of that change has been outwardly obvious. Some not so much.
Finding The Next Space
Once I realized how much had changed and that there were other things I wanted to accomplish in this lifetime I began to realize it would require letting go of the safety nets I built around my life. I began working with Jennifer Iannolo (go work with her already!) to figure out what it was exactly that I wanted. At the same time, I jumped back into the world of and embraced my love of photography. With a lot of planning and a tad bit touch and go, I made some decisions. A 3 month long take on everything I wanted to change. With tons of thinking about how much of it I really wanted at once.
(I have to throw out a huge thank you to C.C. Chapman and Justin Levy who have been constantly in my back pocket with support and smart thinking on how to get to where I want to go next.)
Then I met a woman - Laura Gassner Otting. This woman is the embodiment of sassy and brilliant. She mentioned needing someone on a new venture. I couldn't stop thinking about the opportunity to work for someone I knew I would learn from, who fiercely stands behind what she believes in, and helps others get to where they need to go. After some thought, I knew I had to jump at the chance.
Starting Monday, officially, I'll be working under the umbrella of a company Laura co-founded with Katie Pakenham - Limitless Possibility as Chief of Staff. The title is a bit of a mish-mash. I'm the marketing savvy, smartie pants doer of the team - focused on creating order from chaos. I'm going from a ballsy agency to working for one of the most ballsy people I know - I'm so very excited to get started.
(Psst, I have some additional time that I can contribute toward projects as a consultant, so call me if you need anything on the services page. ;) )
That's just the surface of what has changed for me in the last month. From moving to moving on plus a major surgery to boot. When I'm ready for a change, I dive in and make it happen. No holds barred. I wouldn't have it any other way.
While there are other things in the works that I'm not quite ready to share yet, I'm happy about moving forward. For now, this is more than enough to make even my head spin on its axis. I'll share more in the coming weeks, but for now, let's roll.