The Long and the Short of Chel

25% photographer + 25% marketing/social savvy + 25% analytics nerd + 25% analyst = 100% Chel.

 Photo by  C.C. Chapman

Photo by C.C. Chapman

Chel brings 11+ years of passionate experience in marketing technology, research, analytics, and content development to her companies, Chel Consulting and Literally Chel Photography.

CC where she guides clients on all aspects of marketing, social media, content creation, business management, and project management.


After successful collaborations across multiple industries, including B2B and B2C tech, healthcare, and startups, she's more than up for the challenge of tackling big problems with marketing or finding creative angles that tell a story,

Most recently, Chel worked with Christopher Penn at award-winning public relations firm SHIFT Communications, where they started the marketing technology department from scratch while increasing revenue from $100,000 to $1+ million in the span of 2 years, welcomed a swath of new clients including Citrix and T-Mobile, and pioneered high-impact approaches to competitive and customer experience analysis. Her deep understanding of both numbers and people gives her a singular capacity for morphing (often impenetrable) data into transformative action.  


LCP where she travels the globe seeking beauty through her lens in different cultures, places, and through different people. pursuing her passion for travel and street photography that takes her to far and away locales.  

Introverted due to hearing loss, Chel seeks to truly see and understand of her surroundings through a lens and capturing everyday beauty that conveys emotion, whether a photograph from a recent trip or a down the street from her home in Boston. When she isn't tapping her foot impatiently for the next season of Game of Thrones, she's always reading, learning, and trying not to buy another pair of Chuck Taylors.

What you see is what you....

When she’s not bringing a Zen level of balance to her work, you might find Chel bumping JT in her convertible, Shaw, rucking in the middle of a deep, dark forest, or diving into one of her many passions: Game of Thrones, Gaming (Uncharted series and World of Warcraft), writing… or simply adding another pair of Chucks to her ever-growing collection.

And that’s just before noon...

future past or the path to chel (in first person)

Answering typically to “Chel”, I grew up in a very small town in the south that no one knows. As a child, I would read anything that wasn't moving. I played a lot of Atari and Nintendo in my spare time (have now graduated to WoW, Guild Wars, Fallout 4, Destiny, among other PS4 games). Then I heard about this shiny new thing call the internet and begged to have it “turned on”. (GEEK!)

After getting online, I went on to join and help manage communities like Memespace (created by Chris Abraham) and Brainstorms (created by Howard Rheingold) as chelbelle, which evolved into a alter ego Chel Pixie in Second Life. You could find me at for the longest time. @chelpixie is where you can find me on Twitter and Instagram, among others.

Mid 2007, I realized I wasn’t content with the empty beauty of the pitch black and starry sky in my small town and I moved to Boston. I've been here for 11 years, changed my hair color from pink to purple to blue, and love thinking about marketing, analytics, data, photography, creativity, art, music, VR, AI, the world changing, politics, running, rucking, and where I am going to travel next. Besides marketing, I spend my time while taking photographs, thinking about tattoos, creating pieces of art, reading, obsessing about the Patriots, This is Us, and Game of Thrones (in no particular order). We should probably add watching bad movies on Netflix (ain't no shame in that) and eating all the food at Barcelona Wine Bar. (And music!)

What others have to say:

Michelle, or Chel, is one of the bulletproof, rock-solid people you can depend upon to get things done.” - Christopher S. Penn

“Her productivity assistance is invaluable for someone like myself, running multiple businesses and projects, and she is excellent at making sure my foundation is rock solid before I embark on any new venture.” - Leslie Poston

“But perhaps more importantly, as I started to realize how incredibly competent she was, I found myself looking for things I could hand off to her. Now, I’m addicted. I absolutely can’t imagine not having Chel to magically make my tech and admin problems disappear.” - Helena Bouchez

“Michelle is a GEM! She was completely professional, went above and beyond the call of duty, and provided us with support that we needed on a very complex project. I was constantly impressed with her work and felt very reassured knowing that she was on the job.” - Scott Monty

Featured in the following media (some are out of date):

SHIFT Communications blog

Spin Sucks

Fast Company – Texting is the new email

SAP – Top 50 #Analytics Twitter Influencers

Awaken Your Superhero

Contributor to the DMA Atlanta Newsletter

Escape Velocity – Getting hit in the face can be a good thing

Media Bullseye – The Camp for Dogs That See Rainbows

The Fluent Self – Ask Havi: Hiring? Help?

Five Starter Moves – Chris Brogan

Batchblue Blog

Small Biz Survival

Christopher S. Penn’s Awaken Your Superheroes

SecondLifeNotes Interview with Christopher Penn and Matthew Ebel

Matthew Ebel on the release of Virtual Hot Wings

C.C. Chapman’s Reality Bitchslap

Chillin’ with Anji Bee

Things and places I support…

Podcamp Boston – a podcasting and new media unconference in Boston, MA

Podcamp Foundation – The organizing foundation of Podcamp

Boston Martial Arts Center – My dojo in Boston

Virtual Hot Wings & Matthew Ebel