Why does some video content grab viewers by the throat, compel them to watch and then suck their mouse towards the bookmark/email/blog about link?
How do we get us some of that mojo for our productions?
Mine ended in my own question:
However, there is no one answer, each person is grabbed by something different. So, who do you want to attract?
Go over to his blog at http://grasshopperfactory.com and be a part of the conversation.