Social media isn't a magic wand / by Chel Wolverton

We need to get started on Facebook, start tweeting about our business, stick social media icons on our pages, get social and maybe that will save our business.
Um, no.
Social media will not save your business.
It might enhance it, connect you with others in your industry, and provide some leads.  Instead of waiting for the magic to make everything better, take a hard and very real look at where the problem spots are and fix them.