"Only one thing matters in this life and that is to get them to sign on the line which is dotted" - Glengarry Glen Ross
The following video is NSFW. The quote above summarizes the important part nicely, but the context is in the video.
These are shiny objects:
- Your website
- Google Places
This is not:
People who pay you money.
What matters here? What's going to keep your business open and thriving? Which of these things actually puts money into your account and helps you keep the doors open in a recession?
The shiny objects can help you achieve some of these goals, it's true. They cannot solve all problems. If your business is in trouble, these tools aren't life rafts.
If people can't tell what it is you do when they first hear about you that is a definite problem to solve.
Beyond that, nothing will matter if you don't have people coming in the door to spend money. The cold hard reality is....if they aren't and you don't fix it, your business will eventually die.
Need a place to start? Take a look at this post. Figure out what the KPI for your business is. Focus on that and only that for a while. If you need help, I will help you. Stop worrying about content or design tweaks and start finding people to sign on that infamous dotted line.
Then come and talk to me about refining your strategy.